Case Study: Product Expansion & Growth Strategies: Pet Care Industry
Client Background:
The client is an established pet food manufacturer renowned for its high-end nutrition products aimed at dogs and cats. Due to increasing consumer interest in health and wellness solutions for animals, the firm wanted to diversify its offerings through the launch of health-oriented pet foods and entry into the flourishing pet tech market, including wearables & telemedicine products & services.
Research Objectives:
•    The client approached us to create a strategic development roadmap for product & market growth. Our main goals were:
•    Spot high growth sub-segments in the pet care market, particularly health-oriented nutrition & pet tech
•    Create consumer needs, technology adoption, and competitive intelligence insights for wearables & telemedicine
•    Create a product innovation strategy based on changing pet owner interests & health trends
•    Develop a tactical expansion strategy for entry into pet tech categories alongside current pet food brands
•    Evaluate regulatory and partnership prospects for the easy incorporation of new products
Major Challenges Addressed Through Our Research:
•    Measured demand for niche health-oriented pet foods (e.g., weight management, digestive health, mobility) and pet tech (wearables, remote veterinary consultations)
•    Investigated pet owners' sentiments around monitoring pet health, data protection, and willingness to pay for technology-facilitated care
•    Evaluated leading players and innovators in pet food and technology, looking at white spaces and best practices
•    Examined the technical preparedness and inter-operability of wearable devices with pet health applications and telemedicine systems
•    Recommended strategies for cross-selling, bundling, and partnerships with veterinary networks and technology providers
Our Consulting Approach:
We used an in-depth research approach integrating market assessment, consumer segmentation, and technology review. Secondary research was complemented by stakeholder interviews involving veterinarians, pet owners, and technology vendors. To see innovation possibilities, we benchmarked pet food trends related to health, like functional ingredients and customized nutrition, and compared them with what pet owners expect. With pet tech, we looked at device adoption rates, gaps in user experience, and telehealth regulatory environments. Based on these findings, we co-created a product development roadmap with scalable health food formulation and staged pet tech rollouts as priorities. This involved pilot testing strategies, digital engagement models, and partnership ecosystems to facilitate expansion.
Key Takeaways of the Research Study:
•    The global pet care market is projected to advance at a CAGR of 6.4%, with health-oriented nutrition and pet tech segments growing faster than overall growth
•    In 2024, around 28% of pet food sales were accounted for by health-focused pet foods, demonstrating a large movement toward products that focus on the well-being of pets.
•    The wearable market for pets is projected to grow to at a CAGR of 14.8% by the year 2035, as activity tracking, GPS, and health monitoring features are increasingly adopted
•    Telemedicine for pets exhibited fast post-pandemic uptake, particularly for check-ups and management of chronic ailments
•    Early adopter pet owners appreciated ease of use, data privacy, and integrated care solutions connecting wearables to vet services

Consulting Impact:
Our research helped the client feel confident to create and market a range of health-oriented pet foods enriched with functional ingredients for mobility and digestive health. At the same time, the company launched collaborations with top pet tech companies to co-create wearable devices connected to a telemedicine platform. This two-pronged expansion plan positioned the client as a health-focused, innovative pet care leader, tapping into unserved consumer demand with its established brand equity. The combined approach maximized customer lifetime value via subscription and cross-selling models. The client successfully initiated development of the first wearable product in target urban markets. Our consulting engagement gave a clear roadmap for ongoing innovation and market leadership in the converging pet food and pet tech ecosystems.

Leave A Comment

Post Comment