Case Study: Product Expansion & Growth Strategies: Cow Milk Protein Allergy

Client Overview:
The client is the key player in the specialized nutrition products, offers science-based solutions for individuals with medical conditions, such as allergies, metabolic diseases, and gastrointestinal problems for infants, children, and individuals with specific nutritional requirements.

Client’s Goals and Research Objective:
The client is planning to enter emerging niche segment. The company approached us to understand the market potential of Cow Milk Protein Allergy. We offered a detailed snapshot of market size and future potential. Besides, understanding market potential client also wanted to dive deep in the areas including, emerging product, region or countries with highest potential, competitive landscape, and product innovation. We helped solved a series of problems that helped the client for decision making.

The key problems solved with research:
•    Understanding the prevalence and incidence of Cow Milk Protein Allergy
•    Understanding the market size of Asia Pacific, Latin America, Middle East, North America, and Europe.
•    Which companies held highest share in the market and what are key winning strategies adopted by existing players. 
•    Peer to peer comparison of highest selling products based on price, source, and nutrition.

Our Research Approach:
To support the client’s strategic entry into the cow milk protein allergy (CMPA) segment and to uncover unmet needs, and identify emerging trends & regional growth hotspots, a comprehensive and multi-phase research methodology was adopted. Our approach combined extensive secondary research techniques, structured as follows:
Epidemiological data was triangulated with birth rates, allergy prevalence rates, historical trends, and awareness & adoption of specialized formulas to forecast market size across Asia Pacific, Latin America, Middle East, North America, and Europe. Combination of top-down and supply side approaches was employed to estimate the current and future market size of CMPA-related nutritional products. Market segmentation was done based on allergy type, substitute products, application, and region. For competitive landscape analysis, key companies were Identified and profiled based on their revenue share, global presence, and product offerings. Furthermore, benchmarking analysis was conducted and top-selling CMPA products were profiled based on pricing, source of protein, and nutritional composition.
This integrated research framework enabled the client to get a 360-degree snapshot of the CMPA market, providing them with actionable insights for strategic planning and investment decision-making.

Key Takeaway of the Research:
•    Cow Milk Protein Allergy Market was valued at USD 799.44 Million in 2024 projected to grow at a CAGR of 7.6% during the forecast period. 
•    India & Japan is projected to grow at highest pace of 9.3% & 8.9% during the forecast period. 
•    US held highest share in the global market accounting for 35.8% share valuing at USD 192.61 Million in 2024. 
•    Extensively Hydrolysed Formulas (EHF) was valued USD 346.10 Million in 2024, largest revenue contributor among product types. 
•    Asia Pacific is emerging as most lucrative market projected to grow at CAGR of 8.3% attributed to growing prevalence and surging awareness about cow’s milk allergy

Research Impact:
Our research helped client enter into most attractive market. Client strategically planned to enter the segment - by understanding market potential, diversifying its product offerings, and implementing innovation strategies. This research also allowed the company to tap into new niche segment, drive substantial revenue growth by staying adaptable and responsive to market opportunities. The company positioned itself for continued success in a competitive allergy treatment industry.

 

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