Growing Health Awareness
The escalating consumer awareness about health & wellness drives the growth of the clean label natural ingredients market. The Food & Drug Administration (FDA) stated that around 70% of consumers look for foods & beverages with natural ingredients. This shift in consumer behavior is part of a broader trend towards healthier consumption and more conscious eating. Many firms are reformulating their products to meet clean label requirements now by eliminating artificial additives, preservatives, and synthetic food colors in favor of natural counterparts. This not only enhances consumer confidence but also enhances product attractiveness in a competitive market, enabling firms to improve responding to changing consumer needs & health concerns.
Transparency Demand
The rising calls for transparency in food labelling are transforming the way brands design products & promote them. As per the International Food Information Council (IFIC), 86% of consumers like foods with uncluttered and easy-to-read ingredient statements. In a time when consumers are ever more distrustful of lengthy chemical names and unfamiliar ingredients, clean label offerings provide an assurance. Transparency about ingredient origin, food manufacturing processes, and nutritional values is now critical to gain the trust of consumers. Food businesses that publicly reveal their sourcing & processing methods are not just forming more solid customer relationships but also seeing greater brand loyalty and sustained market performance. This trend has turned ingredient transparency and clean labelling a significant competitive strength in the current food market.
Emerging Market Growth
The clean label natural ingredients market is also set to increase significantly in emerging markets. The United Nations reports that the global middle class will reach 5.3 billion people by 2030, with the lion's share of growth in the Asia-Pacific region. With increased disposable incomes and health and nutrition awareness, the consumers in these countries are starting to ask for better-quality, cleaner food products. This offers tremendous opportunities for food & beverage businesses to grow their presence in rapidly developing countries. By positioning strategically & making available products that meet clean label expectations, businesses can take benefit of the propelling customer base & increase their market share.
Innovation in Product Development
Food companies are revising investments in research & development to produce innovative clean label products that cater to varied dietary needs & lifestyle choices. The Food & Agriculture Organization (FAO) forecasts 20% growth annually in demand for plant-based alternatives, demonstrating a worldwide trend towards sustainable, health-oriented eating. Leveraging technology & natural ingredient science, companies are expanding their product lines to include everything from plant-based proteins to organic snacks, ensuring they remain competitive & relevant in an evolving industry landscape.
The following Key Market Indicators present a comprehensive overview of the social and economic landscape of the selected region, offering critical insights into market-specific trends and developments. These indicators, combined with data from government statistics, industry associations, and corporate sources, form the analytical foundation of NextGen Intelligence Stats' market models.
| Aspects | Details |
Base Year
|
2024 |
Historic Data
|
2021-2023 |
Forecast Period
|
2025-2035 |
Regions & Countries Covered
|
North America (United States, Canada), Europe (Germany, France, Italy, United Kingdom, Spain, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Rest of Asia Pacific), Latin America (Brazil, Argentina, Rest of Latin America), Middle East& |
Companies Profiles
|
|
Segmentation Level Customization
|
Additional Segments and Sub Segment |
Company Level Customization
|
Market share analysis at country levels |
Country level Data Customization
|
Segmental volume analysis Pricing Analysis of Product Company Market Share |
January 2024: Cargill Incorporated launched its new range of clean label natural sweeteners aimed at offering healthier options for food producers looking to cut the use of sugar in their products. These new offerings allow food and beverage manufacturers to meet clean label demands without compromising on taste, providing a sugar-like profile with fewer calories.
March 2024: ADM and Kerry Group plc signed a strategic alliance to create new clean label solutions, with an emphasis on plant-based solutions to address the increasing consumer demand for natural foods. The strategic alliance between ADM and Kerry Group plc signifies a collaborative effort to innovate in the clean label space, particularly focusing on plant-based solutions.
June 2023: Corbion NV expanded its Amsterdam, Netherlands, production facility to increase its capacity for clean label natural emulsifiers, in response to increasing demand in the market. This investment aimed to boost the company's manufacturing capacity for these essential ingredients, which play a crucial role in creating stable and appealing food products with consumer-friendly labels.
August 2023: Ingredion made a major investment of €10 million in R&D to create new clean label natural flavors, with a focus on meeting the changing tastes of health-oriented consumers. This substantial investment highlights the company's dedication to innovation in the natural ingredients sector, recognizing the critical role of flavor in consumer acceptance of healthier food options.
The market for clean label natural ingredients is very competitive with players like Cargill, Incorporated, ADM, Corbion NV, and Kerry Group plc at the forefront. The well-established players are constantly in the process of developing strategic initiatives participating in partnerships, product innovation, and expansion geographically to consolidate their market position and cater to changing consumer needs. The market is also facing heightened competition from new entrants who seek to ride the clean label wave. This has augmented the emphasis on sustainable sourcing, green production processes, and moral business conduct. Businesses are now prioritizing traceability & clean manufacturing practices to stand out in a more congested marketplace. The focus on health-consciousness, transparency, and sustainability is not only defining product development strategies but also long-term business models within the market.
• Cargill
• Ingredion Incorporated
• Archer Daniels Midland Company (ADM)
• Tate & Lyle
• DuPont Nutrition & Health (now part of IFF)
• International Flavors & Fragrances (IFF)
• Chr. Hansen
• Kerry Group
• Givaudan
• Symrise
• Firmenich
• Corbion
• Nexira
• Jungbunzlauer
• Diana Food
• Sensient Technologies
• Benexia
• Frutarom (acquired by IFF)
• Azelis
• Glanbia Nutritionals
• Naturex (a Givaudan company)
• Prinova
• Natura Ingredients
• BASF Natural & Nutrition
• Terviva
• Others
Projections suggest that by 2035, the market will reach a valuation of US$ 238.60 billion, a notable rise from the expected US$ 138.5 million in 2024.The market revenue is expected to exhibit a remarkable rate of expansion, with an estimated compound annual growth rate (CAGR) of 4.9% during the period spanning 2025 - 2035.
The Clean Label Natural Ingredients Market is poised to grow at a CAGR of 4.9% from 2025 to 2035.
Growing Health Awareness, Transparency Demand, Emerging Market Growth, Innovation in Product Development
Cargill, Ingredion Incorporated, Archer Daniels Midland Company (ADM), Tate & Lyle, DuPont Nutrition & Health (now part of IFF), International Flavors & Fragrances (IFF), Chr. Hansen
North America Clean Label Natural Ingredients Market share, 2024
Source: NextGen Intelligence Stats and Consulting LLP
North America leads the market for clean label natural ingredients, accounting for 36.8% market share. This position is due to the robust consumer awareness about well-being and health, as well as strong regulations supporting clean label usage. The region will continue to dominate, with an anticipated CAGR of 5.1% by 2035, through product development innovations as well as increasing demand for natural ingredients.
Asia-Pacific is the most rapidly growing region, which is expected to increase at a CAGR of 8.5%. This growth is propelled by the increasing disposable income and shifting diet patterns of customers in nations such as China and India. Urbanization & growing middle-class population are fuelling demand for clean label products, and hence Asia-Pacific is an important market for future investment.
1.1. Introduction
1.2. Report Description & Objective
1.3. Years Considered For Study
1.4. Assumption And Limitation
2.1. Data Collection
2.2. Primary Research & Secondary Research
2.3. Bottom-Up Approach & Top-Down Approach
2.4. Market Analysis & Size Estimation
2.5. Quality Check & Final Review
3.1. Report Scope
3.2. Executive Summary
4.1. Top Trends To Watch
4.2. Top Strategies Followed By Key Players
4.3. Top Investment Pockets
5.1. Market Definition
5.2. Market Drivers
5.3. Market Restraints & Challenges
5.4. Market Opportunities
6.1. Porter’s Five Forces’ Analysis
6.2. Value Chain Analysis / Supply Chain Analysis
6.3. PESTLE Analysis
6.4. Regulatory Landscape
6.5. Pricing Analysis
7.1. Global Clean Label Natural Ingredients Market, By Type
7.2. Global Clean Label Natural Ingredients Market Attractiveness, By Type
7.2.1. Natural Colours
7.2.2. Natural Flavours
7.2.3. Fruit and Vegetable Ingredients
7.2.4. Starch and Sweeteners
7.2.5. Flours
7.2.6. Malt
7.2.7. Others
8.1. Global Clean Label Natural Ingredients Market, By Foam
8.2. Global Clean Label Natural Ingredients Market Attractiveness, By Foam
8.2.1. Dry
8.2.2. Liquid
9.1. Global Clean Label Natural Ingredients Market, By Application
9.2. Global Clean Label Natural Ingredients Market Attractiveness, By Application
9.2.1. Beverages
9.2.2. Bakery
9.2.3. Dairy and Frozen Desserts
9.2.4. Prepared Food/Ready Meals and Processed Foods
9.2.5. Cereals and Snacks
9.2.6. Others
10.1. Global Clean Label Natural Ingredients Market, By Geography
10.2. Global Clean Label Natural Ingredients Market Attractiveness, By Geography
10.2.1. North America
10.2.2. Europe
10.2.3. Asia Pacific
10.2.4. Middle East & Africa
10.2.5. Latin America
11.1. North America Market Overview, By Countries
11.2. Market Overview, By Type
11.3. Market Overview, By Application
11.3.1. United States
11.3.2. Canada
12.1. Europe Market Overview, By Countries
12.2. Market Overview, By Type
12.3. Market Overview, By Application
12.3.1. Germany
12.3.2. France
12.3.3. UK
12.3.4. Italy
12.3.5. Spain
12.3.6. Rest of Europe
13.1. Asia Pacific Market Overview, By Countries
13.2. Market Overview, By Type
13.3. Market Overview, By Application
13.3.1. India
13.3.2. China
13.3.3. Japan
13.3.4. Latin Korea
13.3.5. Rest of Asia Pacific
14.1. Middle East & Africa Market Overview, By Countries
14.2. Market Overview, By Type
14.3. Market Overview, By Application
14.3.1. GCC
14.3.2. South Africa
14.3.3. Rest of Middle East & Africa
15.1. Latin America Market Overview, By Countries
15.2. Market Overview, By Type
15.3. Market Overview, By Application
15.3.1. Brazil
15.3.2. Argentina
15.3.3. Rest of Latin America
16.1. Key Developments
16.1.1. Partnerships, Collaborations, Agreements
16.1.2. Mergers & Acquisitions
16.1.3. New Product Developments
16.1.4. Other Developments
16.2. Company Share Analysis
16.3. Company Profiles
16.3.1. Cargill Incorporated
16.3.1.1. Company Overview
16.3.1.2. Product Overview
16.3.1.3. Financial Insights
16.3.1.4. Recent Developments
16.3.1.5. SWOT Analysis
16.3.2. ADM
16.3.3. Corbion NV
16.3.4. Kerry Group plc.
16.3.5. Ingredion
16.3.6. Tate & Lyle
16.3.7. Sensient Technologies Corporation
16.3.8. International Flavors & Fragrances Inc.
16.3.9. Chr Hasen A/S
16.3.10. DuPont
Data Collection
Primary Research & Secondary Research
Bottom-Up Approach & Top-Down Approach
Market Analysis & Size Estimation
Quality Check & Final Review
By Application
• Beverages
• Bakery
• Dairy and Frozen Desserts
• Prepared Food/Ready Meals and Processed Foods
• Cereals and Snacks
• Others
By Foam
• Dry
• Liquid
By Type
• Natural Colours
• Natural Flavours
• Fruit and Vegetable Ingredients
• Starch and Sweeteners
• Flours
• Malt
• Others
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