Source: NextGen Intelligence Stats and Consulting LLP

Endpoint Security Market Segment Analysis By Component

Based on Component, the market is segmented into Solution (Antivirus, Application Control, Endpoint Encryption, Endpoint Detection and Response, Firewall, Mobile Security Tools, Others) and Services. The solutions acquired 65.8% share of the market in 2024. This is attributed to the basic requirement of different pieces of software and hardware equipment to secure endpoints from different types of threats. Solutions such as Antivirus and Firewalls are the foundation of endpoint protection, whereas endpoint detection and response (EDR) is fast becoming important due to its threat detection and incident response abilities. The constant change in cyber threats demands an all-encompassing set of solutions, translating into the continued demand and leadership of this segment in the market. Among solutions, EDR solutions are growing at a fast rate as they offer cutting-edge threat visibility, proactive detection, and quick incident response capabilities that are needed in the current advanced threat environment. EDR bridges the gap with conventional antivirus by providing ongoing monitoring, behaviour detection, and automated response, becoming a necessity for organizations under siege from sophisticated cyberattacks and to help secure their overall posture.

Endpoint Security Market Analysis By Deployment

Based on Deployment, the market can be segmented into On-premise and Cloud. In 2024, the On-premise segment accounted for 60.5% share of the market. Historically, organizations have preferred on-premise deployments for endpoint security due to perceived greater control over data and compliance with specific regulatory requirements. This deployment model allows businesses to retain all security infrastructure within their own networks, which can be crucial for industries handling highly sensitive data or operating under strict data sovereignty laws. The Cloud deployment model is growing at a CAGR of 8.8%, because it naturally scales, is flexible, and has lower overhead when it comes to infrastructure management. Organisations are moving towards cloud-based solutions increasingly to support remote workforces and distributed IT environments in an efficient manner. Cloud endpoint security provides for auto-update, reduced capital expenditures, and simpler deployment, making it extremely appealing to organizations of all scales looking for responsive and cost-efficient security solutions. 

Endpoint Security Market Analysis By Organization 

By Organization, the market is segmented into Large Enterprise and SME. Large Enterprise is the largest segment in the global Endpoint Security market. Large enterprises, with their large networks, huge volumes of sensitive information, and frequently complicated regulatory landscapes, are confronted with a greater number and level of cyber threats. As such, they spend significant budgets on complete endpoint security solutions. Their varied IT setup and higher capital base enable investments in sophisticated EDR, anti-malware, and encryption solutions, thus making them the key buyers and a driving force of the endpoint security market. The SME is the most rapidly expanding segment of the global endpoint security market. SMEs are becoming prime targets for cyberattacks because they frequently have limited cybersecurity capabilities and are perceived to be vulnerable. This increased threat environment, as well as increasing awareness of cybersecurity threats and access to more affordable, cost-competitive cloud-based endpoint security technologies, is pushing adoption quickly in this segment. 

Endpoint Security Market Analysis By Application

By Application, the market is segmented into IT & telecom, BFSI, Industrial, Education, Retail, Healthcare, Government & Defense, and Others. In 2024, the Government & Defense segment acquired 21.8% share in the Endpoint Security market. This industry faces a constant threat of highly advanced and persistent cyberattacks, including nation-state-sponsored threats, due to the critical and sensitive information and infrastructure it handles. Governments and defense agencies prioritize robust endpoint security to protect classified data and national security systems, ensuring business continuity. Healthcare is the fastest-growing segment in the market, withessing CAGR of 9.8% driven by the increasing digitization of patient information, the expansion of the Internet of Medical Things (IoMT) devices, and the rising number of ransomware and data breach attacks targeting sensitive patient health information (PHI). Regulatory requirements, such as the HIPAA (Health Insurance Portability and Accountability Act) in the US and the GDPR in Europe, impose stringent data protection requirements, compelling healthcare providers to invest heavily in secure endpoint solutions.