This section provides a comprehensive overview of the market, including the key drivers, challenges, opportunities, and trends. The description outlines the scope of the report and its relevance to stakeholders.
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
The data includes B2B (Business-to-Business), B2G (Business-to-Government), and B2C (Business-to-Consumer) spending. Figures are based on drug revenues allocated to the country where the expenditure occurs. All monetary values are presented at the manufacturer price level, excluding VAT.
Market sizes are determined using a top-down approach, with a specific rationale tailored to each market. Financial information from key market players serves as the foundation for evaluation. This is supplemented with relevant key market indicators and data from country-specific organizations, such as industry associations. Together, this data helps estimate the market size for each country individually.
Our forecasts utilize a variety of forecasting techniques, chosen based on the characteristics of each market. These techniques rely on historical trends, current developments, and key market indicators, employing advanced statistical methods. Key drivers include healthcare expenditure, expiring patents, and new drugs in development.
Data is modeled in US dollars (US$) using current exchange rates. Market data is updated biannually to reflect changes in market dynamics. The impact of the COVID-19 pandemic is analyzed on a country-specific basis. This market covers both prescription drugs and OTC (Over-the-Counter) drugs included in the Statista OTC Pharmaceuticals market. Note that revenues for OTC drugs are calculated based on end-consumer prices.
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
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