Gift Cards Market Poised for 9.2% Growth in Revenue through 2035 End

The Global Gift Cards Market is projected to grow steadily, increasing from US$ 753.5 billion in 2025 to approximately US$ 2,120.91 billion by 2035, driven by a CAGR of 9.2%.

The report titled “Global Gift Cards Market” is segmented by: By Type (Physical Gift Cards, E-Gift Cards, Printable Gift Cards), By Functional Attribute (Closed Loop, Open Loop, E-Gifting), By Distribution Channel (Online, Retail Stores, Mobile Applications), By End Use (Personal Use, Corporate Use, Promotional Use), and Region, Market Forecast, 2025-2035 gives a detailed insight into current market dynamics and provides analysis on future market growth.

The gift cards market is witnessing strong growth, led by growing consumer appreciation for convenient & flexible gift giving. The proliferating use of e-gift cards, stimulated by the expansion of e-commerce and mobile payment infrastructures, has further boosted market penetration. Retailers and brands are increasingly turning to gift card programs to increase customer loyalty, build brand engagement, and drive incremental sales, opening up new growth opportunities. Gift cards market opportunities include the growth into emerging markets, where growing disposable incomes and digital penetration are creating new consumer segments. Companies are getting creative with personalized and flexible gift cards, adding functionality such as digital wallets and multi-brand combinations, making the user experience and demand more enticing.

Additionally, the rising use of gift cards in conjunction with loyalty schemes and marketing campaigns provides businesses with strategic levers to acquire and retain customers. As more consumers shop in an omnichannel world, frictionless redemption in the online and offline channels represents a huge opportunity for growth in markets. Furthermore, the corporate gifting trend, which has businesses employing gift cards as rewards and incentives, provides additional directions for market expansion. In general, the market for gift cards is expected to develop further with the help of digitalization and changing consumer tendencies.

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Key Highlights of the Market:

• Based on type, the physical gift cards hold the largest share of the global gift cards market due to their long-standing presence, tangible nature, and widespread acceptance, especially in traditional retail environments. 
• E-gift cards are expanding at the 16.1% CAGR during the forecast period, driven by the surging digital evolution, the widespread availability of smartphones, and the exploding popularity of e-commerce. 
• Based on functional attribute, the closed Loop gift cards is redeemable within particular merchants or brands that issue it, providing the businesses with direct control of customer spend and enhancing brand loyalty.
• By distribution channel, retail stores is the largest channel for gift card distribution in the world, acquiring 60.2% share in 2024. Established consumer behaviour of buying gift cards on routine shopping excursions, visual merchandising of cards at check-out points, and the on-hand availability for last-minute purchases, contributes to segment growth. 
• The online channel is expanding at the CAGR of 9.2% during the forecast period. This is attributed to the growing movement towards e-commerce, the ease of being available 24/7, and instant delivery of e-gift cards through e-mail. 
• Based on application, the personal use segment holds 58.4% share in 2024, largely fuelled by the tradition of birthday, holiday, and other occasion gift-giving practiced by individuals. 

Regional Insights

North America had a 45.8% market share for gift cards, aided by a developed culture of gifting, strong consumer buying power, and a developed retail system. The US & Canada are at the forefront of the region with high usage rates in both consumer and business sectors. These nations enjoy a high level of e-commerce culture and the high acceptance of gift cards by large retailers. Asia-Pacific region is likely to witness the greatest growth in the gift card market due to rising disposable incomes & growing numbers of digitally oriented consumers. This high growth is driven by the e-commerce industry boom, widespread use of smartphones, and boosting digital payments adoption.

Key players in the gift cards market include Amazon, Coinstar, Gap, Nordstrom, Blackhawk Network, Walmart, Google, Apple, Best Buy, Target, eBay, Visa, Mastercard, Starbucks, InComm Payments, American Express Company, Fiserv, Inc., Qwikcilver Solutions Pvt Ltd, Paytronix Systems, Inc., Givex Corporation, PayPal, Inc., and Pine Labs Pvt.

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